https://www.stevekey.es/home daily 1.0 2024-10-03 https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588707972058-F9PKMB9YKV553SF23KO1/6636_13.jpg Home - I’m a collaborative, mission-driven marketer living and working in San Francisco, CA. Previously I worked as the Brand Manager at Taylor Stitch. https://www.stevekey.es/work daily 0.75 2023-10-03 https://www.stevekey.es/work/civic-brand-launch monthly 0.5 2020-05-10 https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588901369739-B8J4AFGZ6NHJICW71G5Z/civ+bike+1.jpg Work - CIVIC Brand Launch - We Have No Business Building A Bike. We set out to build a system to enable movement through the city, and the mode of transportation was critical to that system. We knew how to cut and sew fabric, not how to weld and miter bike tubes. To support the launch, we partnered with Stinner Frameworks, Heritage Bicycles, and Brooks England to create a tool for effortlessly navigating the city, The Dash. https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588903170572-GOMF46V0WSESTPVUWLQQ/civ+fog+city.jpeg Work - CIVIC Brand Launch - Right, Right, Straight, Then Left. CIVIC partnered with Faraday Bikes to celebrate bike month and bike-to-work day. I produced an integrated campaign to showcase how a considered wardrobe and a functional form of transportation like the bicycle, can ease movement through the city. Additionally, I championed a donation program benefitting the SF Bicycle Coalition. https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588903684443-2Y3VSMEJH5S378SXQLOU/civic+lay+flat.jpg Work - CIVIC Brand Launch - The Weekend Travel Giveaway. CIVIC partnered with Timbuk2 to present the Weekend Travel Giveaway. We collaborated with a social media influencer to visually highlight the versatility of both brands offerings while traveling aboard Amtrak’s Pacific Surfliner with nothing but one bag and a few clothing items. https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588904035523-XOWWSTR7KSYY62B0FOXC/civtb2.jpeg Work - CIVIC Brand Launch - NYC Pop-Up To accompany the Weekend Travel Giveaway I executed a pop-up retail experience at Timbuk2’s NYC NoHo location. I invited east coast press outlets to touch and feel the CIVIC collection for the first time. https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588904507636-9USP3IRSL5CZB3IF4H5W/civ+tees.jpg Work - CIVIC Brand Launch - Press Coverage As the only full-time CIVIC employee, generating press coverage fell under my responsibility. I worked hard to place CIVIC with endemic and non-endemic media alike. Additionally, I sought a balance between the ever-increasing lifestyle blogs, and more substantial, established media outlets. I successfully placed CIVIC with Outside Mag, Gearpatrol, Field Mag, The Radavist, and coordinated an in-depth interview with Carryology. https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588979735558-JBDZW0XSNHRK6CG8UEVI/7266_06.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588704756096-8MX0SXKV5683ASCM1Y8Z/DSC_4288.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588704761802-J05CLKQOSLMG1YMQXUEI/DSC_4296.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588901955097-42HOQ639AL7NXBSWZTFU/DSC_4788.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588904979191-N8LQ1MD38R8DA0G8A6WK/civ+bike+2.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588704761509-1UD7G6SLJ9Y1TRARL04U/DSC_4318.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588902023193-0UNZK83NOBVV8QPEJREV/DSC_4787.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588904979300-OZ3J1XREHRFTH372HZWY/civ+bike+3.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588704765612-2X0N8DMV9H8ZVHAVI68N/DSC_4320.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588902196499-AB0J9DGD7M6QPR4K065E/DSC_4794.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588902295214-N034CSFHEK6FP86X8I3S/DSC_4797.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588904979584-9L2Z6EN3S3TCZH3XE66A/civ+bike+22.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588704841972-K6TBBF2RHIVOOLIPZYPM/DSC_4336.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588902229840-VU1QK71257ZX1V1NZK5D/DSC_4795.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588902306240-6TCNIWVQQ6O2EOZ63942/DSC_4805.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588904979833-Y3FQIHBD0C38WGGY8K13/civ+bike+333.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588704845389-UNX53MUAZKKJ730XUJP3/DSC_4338.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588902193187-SELNFBX0HS7B10CE84FQ/DSC_4796.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588902307776-KYJP7BR6S2LNM16HE0NB/DSC_4808.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588902323925-OY4N1YQ8E7TUKVJCH2UL/DSC_4809.jpg Work - CIVIC Brand Launch https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588902336625-2PKJBW7WFZ7NNF0Q2E5H/DSC_4810.jpg Work - CIVIC Brand Launch https://www.stevekey.es/work/california-fire-relief monthly 0.5 2020-05-08 https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588619881336-6IBSNZMQZWWDDYQ9Z9XL/1H7A0009.jpg Work - California Fire Relief https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588619887095-K7K2SL7Y4Q26EZVEGJXQ/1H7A0012.jpg Work - California Fire Relief https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588619883839-IYBDXNP8HQE11TYA3C9W/1H7A0013.jpg Work - California Fire Relief https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588619887022-WCF4N1SFDFSWNHHMSDMG/1H7A0014.jpg Work - California Fire Relief https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588619867886-LX6P1K0O15FBAD0UB7J3/1H7A0016.jpg Work - California Fire Relief https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588619921273-B21A1009HOFYF1SPUCHS/1H7A0017.jpg Work - California Fire Relief https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588619940100-0F2QY4WKC5RN28W3KFCE/1H7A0022.jpg Work - California Fire Relief https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588619940616-R294K455JV79XIJIQX6S/1H7A0023.jpg Work - California Fire Relief https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588619935049-GT4Q4XO1DNGTVDIDUCSJ/1H7A0024.jpg Work - California Fire Relief https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588619987254-NNC5MR0HN7YQIO3HKB3U/1H7A0025.jpg Work - California Fire Relief https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588619932833-5CA9VSWSZCQV99ASI2BY/1H7A0029.jpg Work - California Fire Relief https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588619976832-CREVRG2XQNPVDOAVGGAA/1H7A0042.jpg Work - California Fire Relief https://www.stevekey.es/work/volkswagen-id-buzz monthly 0.5 2020-05-08 https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588618120734-9S7QVGH0OV4ZCFFRJDHD/5483_02A.jpg Work - Volkswagen ID Buzz https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588618120914-UX3B5T96JIGY87L8XLPD/5483_11A.jpg Work - Volkswagen ID Buzz https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588618120728-EYLZ9EI29IM39EKTRTAY/5483_13A.jpg Work - Volkswagen ID Buzz https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588618121875-4WIZ69OGEVNSPCC5SFCN/5483_18A.jpg Work - Volkswagen ID Buzz https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588618119754-FPGL3IF00GUPWHLAA11P/5483_19A.jpg Work - Volkswagen ID Buzz https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588618120098-4A53C2DFOQ6XWUWB4K44/5483_20A.jpg Work - Volkswagen ID Buzz https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588618124554-FFUZQ7MXRIKRZVNUHOFQ/5483_23A.jpg Work - Volkswagen ID Buzz https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588618123963-4B8XLV435D33DZXKZ57B/5483_27A.jpg Work - Volkswagen ID Buzz https://www.stevekey.es/work/stitch-labs monthly 0.5 2020-05-10 https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588948805518-W1SBHHKTRFGW6FGMH2K7/functional_4_10ct_box_pods_flatlay_1-1500x1000.jpg Work - Stitch Labs - VitaCup Stitching together sales channels reporting to scale efficiently https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588949676089-C7I7UCEHCB84IFZQ8KQP/Chubbies-1.jpg Work - Stitch Labs - Customer Case Studies https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588949077655-VVJ4VZI57CO354U6XD40/peakdesign-flagship.jpg Work - Stitch Labs - Peak Design How Peak Design leverages Stitch for team collaboration and streamlined operations management https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588949724563-RP235UABN3E2ZR51X5R4/outerknown-image-2.jpg Work - Stitch Labs - Outerknown How Outerknown re-platformed to accommodate for ecommerce growth https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588948949240-MBXLLAI739LGFNLO8764/sunski-sunglasses-hero.jpg Work - Stitch Labs - SunSki How Sunski achieved 20% wholesale growth & cuts inventory management time in half https://www.stevekey.es/work/channel-ape monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/9e20ad5f-0479-49ea-bca8-a136c4623438/ChannelApe_Website_Pages.jpg Work - Channel Ape - Homepage Redesign https://www.stevekey.es/work/speedvagen-fit-tour monthly 0.5 2020-05-08 https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588616701579-UWBUHW04VCLD9XCVIFNJ/1H7A5468.jpg Work - Speedvagen Fit Tour https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588616728165-WVAE72C6KBY3RL1XD86Y/1H7A5451.jpg Work - Speedvagen Fit Tour https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588616728707-KO96AP67RNLUFY6KBFAD/1H7A5483.jpg Work - Speedvagen Fit Tour https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588616727673-UYP5IVSCSY1XUB9FT8GY/1H7A5452.jpg Work - Speedvagen Fit Tour https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588616720456-L2HZH3V6O0XPSFBJ52YX/1H7A5478.jpg Work - Speedvagen Fit Tour https://images.squarespace-cdn.com/content/v1/5e9361feaa92821de072379a/1588616724434-TRLF7GW8DRT4ARQYZWLJ/1H7A5462.jpg Work - Speedvagen Fit Tour